Digital tools for startup founders
Starting a company is a journey filled with excitement and challenges, plenty of joy, and often a few tears. At Yuncture, we meet entrepreneurs every day who are at various stages of their startup journeys, and we know that time is one of the most valuable resources for an entrepreneur. Whether you’re in the process of launching a business or already have your company established and are looking for ways to streamline your daily operations, we’ve compiled some of the best digital tools (in our opinion) to help you keep track of everything from project management and finance to marketing and customer relations. Here are some of our personal favorites that we believe can make things easier for you and your startup.
Here are the companies that are part of our incubator for fall 2024: Mareld, MäklarConnect, Health Royals, MIRA, Polarity, Dowave Studio, Emploify, Navari, and Nano Dentica.
Psst! Did you know that we have an incubator where we support entrepreneurs with innovative ideas and startups? In a five-month program, you’re assigned two mentors with expertise in your industry, gain access to a large network of experts in areas from sales, accounting, and law to social media, finance, and corporate governance. You also get office space among other entrepreneurs and as many cups of coffee as you like. The program is completely free and has no equity requirements. Apply here!
Trello – Keep projects organized
Trello is a popular and user-friendly project management tool ideal for startups. With Trello, you can easily create visual “boards” to track projects, tasks, and deadlines. You can upload files, assign tasks to team members, and more. By dragging and dropping cards, you and your team can stay on top of every step in the process. Trello also offers integrations with other tools like Slack and Google Drive, making collaboration seamless.
Why Trello?
- Easy to use
- Provides a good overview of projects and tasks
- Free version available, with the option to upgrade for more features
Slack – Real-time communication
Efficient and quick communication is crucial for startups, especially if the team is geographically dispersed. Slack is a tool that allows you to organize communication in channels, both for the whole team and specific projects. It reduces the dependency on email and makes it easier to keep discussions relevant.
Why Slack?
- Creates structured communication
- Supports integrations with other tools like Trello and Google Calendar
- Free version available, with the option to upgrade for more features
Canva – Easily create professional graphics
Marketing is essential for your company's growth, and visual material plays a big role. Canva is a design tool that enables entrepreneurs to create attractive images, presentations, and social media posts without needing to be a graphic designer. You can also set up your own brand profile, making it easy to keep designs aligned with your branding. With a large library of templates and images, it’s easy to get started and produce quality content.
Why Canva?
- Easy to use, even for non-designers
- Free version available, with a paid version for more features
- Perfect for creating visual marketing materials
Google Workspace – Seamless Cloud Storage and Collaboration
For startups, it's important to work efficiently and flexibly, especially when the team may be working remotely. Google Workspace (formerly G Suite) offers a complete solution for email, document management, and cloud storage. With tools like Google Docs and Google Drive, your team can collaborate in real-time, share files, and organize work in a simple way.
Why Google Workspace?
- Perfect for real-time collaboration
- Integrates with a range of other digital tools
- Paid version with a free trial period
HubSpot – Manage customer relationships and marketing
For startups ready to grow and needing to keep track of their leads and customers, HubSpot is a powerful CRM (Customer Relationship Management) tool. It offers features for marketing, sales, and customer service, all in one platform. HubSpot also has a free version, making it easy to get started.
Why HubSpot?
- Combines CRM, marketing, and sales
- Free version available, with the option to upgrade
- Perfect for tracking leads and growing your business
The Right Tool at the Right Time
Starting a business means keeping track of many parts simultaneously – from project management and communication to finance and marketing. These digital tools provide a solid foundation, whether you're in the startup phase or ready for your next big investment. By using services across different segments, you can tailor your digital toolbox to suit your company's specific needs.
Remember, choosing the right tools is an investment in your startup's future. Take the time to explore and test different solutions to find the tools that best support your growth and efficiency.
Invest in the Right Tools for Your Startup
At Yuncture, we support entrepreneurs from the idea stage to the growth phase, and we know that the right tools can make a big difference, especially in daily operations. When starting a company, every investment, whether in time or money, can help your business grow. By selecting digital tools that suit your needs, you’re laying the foundation for a smarter, more efficient workflow — and gaining more time to focus on what truly drives you.
We hope these tips have provided inspiration and practical tools to simplify your daily life as an entrepreneur. If you have more questions or would like to discuss how we at Yuncture can support you and your startup on your journey, you’re always welcome to reach out to our Investment Manager, Anton Grammatikas.
